Latest on: Esquire Magazine
NEW YORK Although readers keep shifting to the Internet, Esquire magazine’s editor is sure print isn’t dying, and he aims to prove it Monday by unveiling a 75th-anniversary issue with a cover that features electronic ink.
It uses material from the Wikipedia article “Esquire “.
“A lot of people will say that there isn’t that much excitement in the magazine world, but this proves that there can be,” Daly said.
Although readers keep shifting to the Internet, Esquire magazine’s editor is sure print isn’t dying, and he aims to prove it Monday by unveiling a 75th-anniversary issue with a cover that features electronic ink.
Esquire is a men’s magazine by the Hearst Corporation with a strong literary tradition.
As the only general-interest lifestyle magazine for sophisticated men, Esquire defines, reflects and celebrates what it means to be a man in contemporary American culture.
It began as an oversized magazine for men that featured a sophisticated style and drawings of scantily clad young women.
In the 1960s, Esquire helped pioneer the trend of New Journalism by publishing such writers as Norman Mailer, Tim O’Brien, John Sack, Gay Talese and Tom Wolfe.
“If we want to keep print vital, print advertising has to be just as vital as print editorial,” Granger said.
From 1969 to 1976, Gordon Lish served as fiction editor for Esquire and became known as “Captain Fiction” because of the authors whose careers he assisted.
Today, it continues to publish such writers as Tom Wolfe, Norman Mailer and Gay Talese, who pioneered the so-called New Journalism in the pages of Esquire in the ’60s.
The technology for both products uses micro-capsules of ink that are controlled by an electric charge.
A 10-square-inch display on the cover of Esquire’s October 2008 anniversary issue flashes the theme “The 21st Century Begins Now” with a collage of illuminated images.
Using the influential publication as a vehicle to introduce new fiction by emerging authors, he promoted the work of such writers as T. Coraghessan Boyle, Barry Hannah, Cynthia Ozick and Reynolds Price.
“For the last couple of years I’ve been in search of ways to do something that shows that print is a particularly vital product,” said Esquire magazine’s editor-in-chief, David Granger.
On the inside cover, a two-page spread advertising the new Ford Flex Crossover features a second 10-square-inch display with shifting colors to illustrate the car in motion at night.
… the February 2006 “Dubious Achievement Awards” used the caption under a photo of W. Mark Felt, the former FBI official revealed in 2005 to be the “Deep Throat ” Watergate source for Bob Woodward and Carl Bernstein.
In the summer of 2007, Esquire and parent Hearst Corp. again contacted E Ink about creating a display for the anniversary issue.
E Ink has an exclusive agreement with Hearst through June.
Lish is noted for encouraging Carver’s minimalism and publishing the short stories of Richard Ford.
